Katelynn Conlon

Katelynn Conlon

Content Marketing Executive

Katelynn Conlon is a Content Marketing Specialist at ContentLEAD. After graduating from Babson College, she pursued a career in marketing and now gets her kicks from helping small businesses charm Googlebots.

Posts by Katelynn Conlon:

It’s time to start planning your 2015 marketing plan – but how?

At ContentLEAD, we're big advocates for planning ahead. And this time of year, there's no bigger event on the horizon than the beginning of 2015. It's absolutely crucial to start putting your ducks in a row before the calendar changes, and you can see what needs to be done by checking out our latest ebook: Don’t Wait ‘Til Next Year: Your 2015 Marketing Guide If you take a look, you'll see exactly ...
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How to use phone tracking analytics to inform your web marketing strategy

Phone tracking is a great way to get bottom-line answers about your web marketing strategy. It gives you a sense of the number of people who are contacting your business after finding you online. It makes the connection between the online and offline worlds easier to see, but there's more information phone tracking data provides. Here are five times when it's helpful: 1. You want to gain a better understanding of the ...
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It’s all about the customer: 3 content marketing takeaways from #INBOUND14

Last week, at INBOUND 2014, one of the biggest content marketing events of the year, there was a lot to take in. Everyone who attended learned a lot about inbound marketing, but one theme was consistent: Content should be all about your customers. Here are three of the main insights I took back from the conference that can help any business build a web marketing strategy 1. Write for people, not ...
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Watch your website’s bounce rate (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! There are a lot of numbers to look at when you're conducting a web campaign, so let's take a look at some of them. First, we'll discuss bounce rate. This is just the percentage of visitors who visit your website and leave without looking at another page. It's important to stay on top of this metric to determine if ...
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You don’t need keyword metatags (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! This week, we wanted to clear up some myths about content marketing. The web has changed in the past 10 years, and Google has changed the way it ranks search results. That's why you don't need to worry about keyword metatags anymore. Back when SEO was all about keywords, webmasters used to go into the HTML code and ...
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Expand your LinkedIn profile (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! If you want to do something the second this video ends to help your content marketing efforts, get on LinkedIn and finish filling out your profile. First, make sure everything is up-to-date. If you're posting content on behalf of your business, your position, duties and skills ought to reflect what you actually do. Make sure that people who want to ...
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With social media, show there’s a real person (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! Social media is a great tool for attracting more leads - but it needs to be clear there's a real person behind it. Here are some tips to make your social voice as authentic as possible. Twitter is real-time and fast So sharing week-old stories or blog posts is a good way to get your posts ignored. If you ...
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The right landing page layout helps drive conversions (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! This week, we're talking about landing pages, and I'd like to share some ideas on getting your landing page design just right. There's no right or wrong length to landing pages. You want to keep the copy on your landing pages as simple as possible. If the product or pain point you're describing is complicated, you'll need to write ...
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Use St. Patrick’s Day for local marketing (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day! St. Patty’s Day is just around the corner and I wanted to share some ideas about how you can use a holiday like this to market your local business. Here in Boston, St. Patrick’s Day is big deal and there are a lot of community events going on. If you're were a small business owner, here’s how I would ...
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Twitter is a top choice for SMB marketing (Video)

Hi, Katelynn Conlon here with your small business marketing tip of the day. When you're thinking about marketing your business on social media, Twitter might be one of the first places you consider, but to be successful on this network, you need to be active. So how often do you need to post on Twitter? At ContentLEAD, we generally recommend a minimum of one tweet per day, but to really be present ...
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