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How can I optimize my website for conversational search? (Video)

Hi, Alex Butzbach here with a small business marketing tip. You hear a lot about conversational search, but what does it mean? In a nutshell, people are asking Google questions nowadays. It isn't like the past, when folks would just type some keywords into search bars, something like "chinese food lincoln nebraska" and see what came up. Instead, they type entries like "What chinese food has the highest rating nearby?" or ...
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Why should I redesign my website when it’s only three years old?

If you aren't a developer, programmer or designer, creating a website from scratch might seem like a monumental task. No matter how old your site is, the prospect of revisiting the project might send chills down your spine. 'The site is fine,' you may say to yourself, 'and I have bigger fish to fry than how a couple of fonts look on my homepage.' The fact of the matter is that ...
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3 Ideas to promote your marketing infographics (Video)

Hi - I'm Emily Lorei, and this is another small business marketing tip. A new study by the Content Marketing Institute found that infographics are the fastest growing type of content - so you should consider adding them to your marketing strategy if you haven't already. We've seen that infographics get tons of shares on social media - but how do you actually go about promoting them to get great results? 1. ...
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How do prospects interact with the search results page? (Video)

Hi, Alex Butzbach here with a small business marketing tip. You may THINK you need to be No. 1 in search to reach your customers, but that's not the case anymore. There's a new study from Mediative that set out to see how people interact with search results pages, and it has interesting results. Specifically, it turns out that search rankings are a lot different than they were 10 years ...
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Want to REALLY measure engagement? Use dwell time (Video)

Hi, Xavier Holland here with a small business marketing tip. What metrics do you look at for your content marketing? Yahoo recently published a study about the best figures to use for measuring reader engagement, and it looks like there's a new kid on the block: Dwell time. This number has been around for a while, but it's usually overshadowed by its older brother: click-through rate. You'd assume that the more people ...
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How to use phone tracking analytics to inform your web marketing strategy

Phone tracking is a great way to get bottom-line answers about your web marketing strategy. It gives you a sense of the number of people who are contacting your business after finding you online. It makes the connection between the online and offline worlds easier to see, but there's more information phone tracking data provides. Here are five times when it's helpful: 1. You want to gain a better understanding of the ...
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Google’s Penguin 3.0 released – What does it mean for your web marketing?

Google recently confirmed it released the newest version of its Penguin algorithm, which polices the quality of links that factor into a site's search rankings. This update could have a positive impact on sites that were penalized by previous versions,but have since institute search marketing strategies built on best practices. However, it could cost sites search traffic and rankings if they have acquired spammy links in the past year. Here's the ...
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What’s up on social? An illustrated guide to social listening with BuzzSumo

At ContentLEAD, we’re big advocates for social listening. In a nutshell, it means going on Twitter or another network and seeing what kinds of conversations people are having about relevant topics. But how do you actually conduct social listening? One shortcut we recently discussed is to use Topsy, a free tool that provides great data about social conversations and individual Tweets. This illustrated guide will show you how to get ...
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People are coming to my site, but not buying. How can I get them to buy?

One problem we've seen small businesses run into is that they're great at getting people to their websites, but it doesn't always translate into sales. Small business marketing on the web used to mean just aiming for the top search result for certain keywords. But according to a recent study by Mediative, the top three search pages have about as much click value as the number one spot did 10 ...
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How do I measure a keyword strategy? (Video)

Hi, Alex Butzbach here with a small business marketing tip. We talk a lot about making keywords a part of your content marketing strategy, but Google's really changed how it looks at keyword optimization and how it tracks it. The site with the best information on a topic is going to rank first these days, not the site with the best meta keyword signals. Beyond that, search results are becoming more ...
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