Blog

Google’s Penguin 3.0 released – What does it mean for your web marketing?

Google recently confirmed it released the newest version of its Penguin algorithm, which polices the quality of links that factor into a site's search rankings. This update could have a positive impact on sites that were penalized by previous versions,but have since institute search marketing strategies built on best practices. However, it could cost sites search traffic and rankings if they have acquired spammy links in the past year. Here's the ...
By ||SEO Tips|Comments Off

What’s up on social? An illustrated guide to social listening with BuzzSumo

At ContentLEAD, we’re big advocates for social listening. In a nutshell, it means going on Twitter or another network and seeing what kinds of conversations people are having about relevant topics. But how do you actually conduct social listening? One shortcut we recently discussed is to use Topsy, a free tool that provides great data about social conversations and individual Tweets. This illustrated guide will show you how to get ...
By ||Social Marketing Tips|Comments Off

People are coming to my site, but not buying. How can I get them to buy?

One problem we've seen small businesses run into is that they're great at getting people to their websites, but it doesn't always translate into sales. Small business marketing on the web used to mean just aiming for the top search result for certain keywords. But according to a recent study by Mediative, the top three search pages have about as much click value as the number one spot did 10 ...
By ||Small Business Marketing Tips|Comments Off

How do I measure a keyword strategy? (Video)

Hi, Alex Butzbach here with a small business marketing tip. We talk a lot about making keywords a part of your content marketing strategy, but Google's really changed how it looks at keyword optimization and how it tracks it. The site with the best information on a topic is going to rank first these days, not the site with the best meta keyword signals. Beyond that, search results are becoming more ...
By ||Small Business Marketing Tips|Comments Off

Documenting your content marketing strategy will make you more successful

Most businesses are doing some web marketing to make money online, but a lot of companies are leaving money on the table. According to the 2014 B2B Trends report from the Content Marketing Industry, there's one main characteristic that differentiates companies seeing a lot of success with content marketing and those that say they're effective - or worse. At this point in time, 86 percent of businesses say they're using content ...

What does Panda 4.1 mean for small business marketing? (Video)

Hi, Alex Butzbach here with a small business marketing tip. Google recently announced that it was updating its Panda algorithm. This latest installment is being called 4.1, and it should benefit small- and medium-sized business. But how can you make sure you stay on its good side? First, make sure your content is substantial. According to a report by Searchmetrics, the biggest losers have been music lyrics sites and medical resources ...
By ||Small Business Marketing Tips|Comments Off

SEO FAQs: When do you save a site with a penalty, or start over?

I've helped small businesses make tough decisions about their websites, especially when we find there's been a search penalty. At some point in the diagnosis, we have to talk about when it's better to save a site that has practiced "bad" SEO in the past, or start over with a new domain. The backstory of "bad" SEO Although it's not as common as it was in the early days of SEO, we ...
By ||SEO Tips|Comments Off

How to create the specific content your audience wants (Video)

Hi, I'm Alex Butzbach, and this is a small business marketing tip of the day. Amazon recently started using a new feature, and it's pretty interesting. You know how most products usually have a user rating so you can tell if other people liked them or not? Now, the retail giant is showing customized ratings for different demographic groups. How can this help you market your small business? Well, let's look ...
By ||Small Business Marketing Tips|Comments Off

How to create social media posts for users’ typical short and frequent sessions (Video)

Hi, Emily Lorei here with a small business marketing tip of the day. A recent study by Localytics examined how people interact with social media on any device. What they discovered shouldn't come as a surprise - people spend a lot of time on sites like Facebook. But the most interesting takeaway is that the total time is broken up into a lot of quick sessions. Why is this important? Well, ...
By ||Small Business Marketing Tips|Comments Off

Will Google’s new local algorithm, Pigeon, make or break your SEO strategy?

Google released a new update to its local search algorithm, dubbed “Pigeon” by SEO experts. It may help or hurt small business' web visibility and inclusion in Google’s map pack* results, depending on how they've approached SEO. Businesses that use white hat practices for smart search optimization are in position to benefit, while those using deceptive practices (or no strategy at all) are most likely to bear the brunt of the change. *Map ...
By ||SEO Tips|Comments Off