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Write marketing content like an expert (Video)

Hi, Alex Butzbach here with a small business marketing tip. Recently, Google's Quality Ratings Guidelines were published. These are the things that the search engine asks independent evaluators to look at to test how well their search algorithms are working. The main qualities Google wants to see in its search results are expertise, authority and trustworthiness, or EAT. So let's talk about expertise. How can small businesses include it in their ...
By |July 23rd, 2014|Small Business Marketing Tips|Comments Off

Create a blog calendar based on your goals – The secret to marketing success

Learning how to use Google Analytics isn't just monitoring website traffic in a given week, or even determining what pages have been the most popular in the past year. Instead, it's about getting to know customers and their behavior so you can give them the kind of experience that will lead to more conversions. That's why Content Marketing Specialists aren't taught to think about the numbers they want to track or ...
By |July 22nd, 2014|Small Business Marketing Tips|Comments Off

Which web marketing channel should you focus on? It depends on your goals

Let's say you're just starting a small business web marketing campaign from scratch. You aren't sure where your budget will be best spent but one thing is clear: Your primary goal is to retain existing customers and keep them coming back to your site. There isn't one single action you should take to make sure you see the right results, but you can lean on some marketing ideas more heavily ...
By |July 21st, 2014|Small Business Marketing Tips|Comments Off

Why tech companies are investing in content marketing & how to be successful

When you work in the tech industry, you get how the web works. This is one reason why technology companies have an advantage over other SMBs when it comes to SEO and content marketing. However, the Content Marketing Institute's 2014 B2B Technology Trends report found they aren't necessarily using that advantage to their best ability. While technology companies understand that content is important - they use more individual approaches (blogs, social ...
By |July 18th, 2014|Small Business Marketing Tips|Comments Off

A day in the life of ContentLEAD’s interns

Meet Thomas Schoener and Taylor Travers. They're helping out the Content Marketing Specialist (CMS) and Social Marketing Specialist teams at ContentLEAD this summer. I recently got the chance to sit down with them and find out what the experience has been like so far: 9 a.m. - The day starts with some catch-up work Taylor, a Suffolk student who hopes to pursue a career in non-profit marketing work down the road, starts ...
By |July 18th, 2014|Company news|Comments Off

Publish video marketing the right way (Video)

Hi, I'm Alex Butzbach, and this is another small business marketing tip. Videos might seem like a pretty straightforward type of content to post on your website, but there are some best practices you should follow carefully if you want to get the most visibility and engagement. First, don't be coy when it comes to the title. It should describe exactly what's going to be shown once users click play. Without ...
By |July 18th, 2014|Small Business Marketing Tips|Comments Off

Don’t miss your social marketing chance on Facebook (Video)

Hi, Emily Lorei here with a small business marketing tip. Facebook is a great way to keep in touch with customers, but it's getting harder to find new followers organically. According to internal Facebook research, news feed visibility for company pages has reduced to less than 1 percent- so businesses have to work extra hard to be seen. One simple trick is to let Facebook do the formatting for you. If ...
By |July 16th, 2014|Small Business Marketing Tips|Comments Off

2 marketing results, 1 strategy: How to make Twitter help your SEO

Running a content marketing campaign for a small business means working on a number of channels. On the one hand, sites need to be optimized for search engines so prospects can find your content online. At the same time it's important to build a solid social presence so your audience can take part in an active dialog. These two worlds may seem far apart, but there are places where they ...
By |July 15th, 2014|Social Marketing Tips|Comments Off

It’s official! A new batch of ContentLEADers are Google Analytics certified

It's been an exciting summer over at ContentLEAD. We're welcoming fresh faces and celebrating the graduation of another class of Google Analytics certified teammates. After three months in the Analytics Academy, four employees across departments received their GA certificates: Lou Cimaglia, Content Marketing Specialist Justin Gagnon, Content Marketing Specialist Stephanie Lewis, Editorial Director David McKellar, Senior Social Media Specialist To pass the Google Analytics test, our teammates reviewed six units of coursework under the tutelage ...
By |July 15th, 2014|Company news|Comments Off

Writing the perfect social marketing Tweet (Video)

Hi, Lauren Kaye here with a small business marketing tip. Twitter seems like it should be simple enough. After all, you only have 140 characters to deal with. But there's a lot of complexity to the network, and you have to walk a fine line between a great post that gets Retweeted and one that disappears further down users' feeds. First, make sure that you always use a link shortener. No ...
By |July 14th, 2014|Small Business Marketing Tips|Comments Off