Blog

4 Google Analytics metrics to help you measure content marketing results

One of the toughest parts of small business marketing is figuring out what metrics correlate with success when you're looking at column after column of numbers in analytics report. Recently, Content Marketing Strategist Justin Gagnon got together with intern Thomas Schoener to present some tricks for decoding Google Analytics data. New vs. returning visitors Many SMBs are most interested in seeing traffic coming from new sources. After all, it must mean more ...
By |August 21st, 2014|Company news|Comments Off

Use different content types for varied marketing environments (Video)

Hi, Emily Lorei here with another small business marketing tip. This week, we're talking about premium versus standard content, and I'd like to help you figure out if you're in need of one, the other, or both. So first, think about your content's timeline. Is your industry changing all the time? If you sell or service technology, for example, the landscape is shifting a lot. To keep readers and customers informed, you ...
By |August 20th, 2014|Small Business Marketing Tips|Comments Off

Q&A: What are ‘premium’ content formats and how do they drive marketing results?

Every small business has its own unique goals, so each one's customers are going to follow different patterns before eventually converting. This requires many kinds of content, from daily blog posts to analytics pieces to whitepapers. Knowing when to publish standard content like news articles or when to focus on in-depth case studies can be challenging. This guide contains questions you might have about your own strategy, with answers that ...
By |August 19th, 2014|Small Business Marketing Tips|Comments Off

Your Facebook page is actually driving people to your website content – The best for referral traffic

Facebook isn't just some stand-alone tool for conversing with your customers and getting new people in the door (no matter how much you wish it were). However, it is a fantastic supplement to content marketing strategies. The things you share on social networks aren't going to necessarily show up in search results, but sites like Facebook can actually drive social media users to your website, where you can convert them. ...
By |August 19th, 2014|Blog, Social Marketing Tips|Comments Off

Use premium content if you have a long sales pipeline (Video)

Hi, Alex Butzbach here. Last week, we hosted a live webinar to discuss an important distinction in the content we produce: standard versus premium. One isn't better than the other - they just help accomplish different goals. So depending on your overall strategy, you might be better of with content marketing blog posts or in-depth whitepapers - or both. For example, let's say your small business is an ecommerce company, and ...
By |August 18th, 2014|Small Business Marketing Tips|Comments Off

Illustrated guide to Facebook brand pages: Getting your small business out there

Facebook isn't just a tool for supplementing your larger content marketing strategy. It's an essential part of making sure your name is out there. A recent study by G/O Digital found that 62 percent of Millennial customers look at company Facebook pages before making online purchases, and 58 percent do so before buying things in-store. It's already important, and it's only going to become more useful going forward. But how do ...
By |August 15th, 2014|Social Marketing Tips|Comments Off

Track social referral traffic for better content marketing (Video)

Hi, Justin Gagnon here with a small business marketing tip. We've spent the week talking about how blog content and social media are connected. But to really understand how your social campaign and site copy match up, it's best to go under the hood. If you use multiple networks, it probably won't come as a surprise that Facebook is responsible for A LOT of your visitors. When the whole network went ...
By |August 15th, 2014|Small Business Marketing Tips|Comments Off

Make it work: Getting the most out of your content marketing relationship

Everyone wants top-quality content posted on their site. Not everyone, though, has the time to produce it themselves, and that's where ContentLEAD comes in. We deliver those engaging, relevant pieces that you need to drive traffic to and keep readers on your website, while you sit back and watch those numbers climb. Well, not so fast. As the Editorial Director here at ContentLEAD, I've worked with hundreds of clients over the ...
By |August 14th, 2014|Content Marketing Tips|Comments Off

Thanks to Hummingbird, SEO is all about creating quality content

There's been a lot of hand-wringing in the web marketing world this year. Ever since Hummingbird came out, some small business owners started to worry about doing their jobs in a post-keyword world. If rankings, meta-tags and other traditional details weren't important anymore, we'd have to start from scratch...right? Actually, as a content marketing strategist, I breathed a huge sigh of relief when I saw the writing on the wall. Instead ...
By |August 14th, 2014|Blog|Comments Off

What kind of SMB owner are you & what does it say about your marketing strategy?

Would you consider yourself a freedom seeker, avoiding the rigor of a corporate job? Or are you more of a passionate creator looking to bring your dream to life? Perhaps you're a legacy builder, carrying on a family business, or a struggling survivor who fears the risks that come with starting a company from scratch. According to a survey of over 800 small business owners by Invision Soft, most companies ...
By |August 14th, 2014|Small Business Marketing Tips|Comments Off