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Google’s moving toward secure search – Here’s what HTTPS means for your SEO

There are lots of subtle signals Google uses to create its search rankings, and a good SEO strategy addresses as many of them as possible. So when the company comes right out and says something is going to affect how much visibility small businesses will get on the web, it's important to take notice. Recently, Google made one of these announcements about security. The Google Webmaster Blog reported that HTTPS encryption ...
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Social media and email marketing make each other more effective (Video)

Hi, Emily Lorei here with another small business marketing tip of the day. This week, we've discussed how custom content, SEO and email marketing interact. Now, I'd like to throw social media into the mix. Here's the question: how does Facebook or Twitter play off of an email campaign? Basically, they should work in tandem with each other. More often than not, social is about raising visibility and communicating with existing ...
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Help your customers pin down a home: A Pinterest guide for Real Estate

Everyone has heard the proverbial phrase “a picture is worth a thousand words.” However, the image-focused platform Pinterest has proven that occasionally, a picture can be worth $154,900. For realtors, there are many social media marketing platforms to use for highlighting the homes they are selling or renting such as Zillow and Trulia. But Pinterest is a great (and free) resource that the Real Estate industry should not ignore. Over 55 ...
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Insights from #Inbound14: I’ve written content – now what?

Every small business owner knows that the best laid content marketing plans can sometimes go wrong. Even if you spend hours, weeks or months creating and polishing a great piece of content, the ROI doesn't always live up to our expectations. When it comes to inbound marketing, we expect high quality content to be enough. But as more content crowds the space, it's important to adapt and find smarter ways to get it ...
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Use email to bolster small business marketing strategies (Video)

Hi, Xavier Holland here with a small business marketing tip. Email is a great awareness tool by itself, but when it works in tandem with a content marketing campaign, it can drive big ROI results. One way is simple: It directs traffic toward the parts of your site you want to have the most visibility. It isn't possible to promote every single blog post or news story via email. That means ...
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#Inbound14 Ideas – 4 ways to put customers 1st with your content marketing

For small businesses, one of the hardest parts of inbound marketing is striking a balance between brand identity and customer needs. While you want to create a strong company image and stick to it, you have to remember that it isn't about you - it's about the problems you're solving for customers. But how do you do this in practice? Marketing can come off as very self-centered. "We're great! Our products ...
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7 factors affecting your search rankings in 2014

For small businesses, SEO used to be all about claiming the top spot for particular keywords. But ever since Google stopped sharing keyword data, we've had to piece together search information from other sources. And while there isn't any single number that determines how much visibility a page is going to get, there are some factors correlated with top SEO results. Data analysis firm Searchmetrics just published the results of a ...
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5 Things to consider before redesigning your website

A website is crucial to your business' reputation and success - 70 percent of SMBs agree it's more important than ever - but many companies fall back on templates and DIY tools that give users a lackluster experience. These days, you only have a matter of seconds to make a good impression on visitors before they'll leave your pages and go back to search results. What kind of an impression does ...
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Email is an effective supplement for content marketing (Video)

Hi, Alex Butzbach here with a small business marketing tip. First, let's talk about how you reach customers. We spend a lot of time discussing ways to bring them to you, but you should also consider how to directly address them in a place where they can't help but notice: their inboxes. Email marketing isn't just a secondary way to share content. According to an iConsumer study, email marketing can be ...
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Social marketing media leads to more purchases and conversions (Video)

Hi, Alex Butzbach here. Earlier this week, we discussed how you can tell if your social media marketing strategy is successful. Engagement and traffic are the big ones, but at the end of the day, the best method might just be to see how many purchases and conversions social marketing causes. But to give credit where credit is due, you have to do a little digging. So rather than just looking ...
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