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Old-school SEO is out. Are meta keyword tags hurting your rankings?

SEO, or search engine optimization, has been around since the mid-1990s. You know what else has been around since the mid-90s? The Macarena. There are plenty of fashion statements you left in the 90s and 2000s, and there are SEO 'best practices' that should also remain in the era they were born into. Yet many business owners cling to the metatag, link building and keyword-stuffing strategies they used in decades past ...
By |July 29th, 2014|Content Marketing Tips|Comments Off

How to use how-to content marketing (Video)

Hi, Alex Butzbach here. Content marketing is all about blog posts, news stories and other kinds of written media. But sometimes we forget to think about what makes or breaks an online resource: its headline. Without a good title, no one will click on a hyperlink in search results or on social media. But what makes a good one? Conductor just published research about the qualities that make headlines resonate most ...
By |July 29th, 2014|Small Business Marketing Tips|Comments Off

What wedding season can teach us about social media marketing

If you've been to a lot of weddings this summer - or have seen pictures on social media - there's a good chance you noticed a growing trend in wedding-related media: hashtags. According to a study by The Knot and Mashable, 55 percent of couples used an identifying hashtag during their weddings this year. What's more, 20 percent of them created unique hashtags and put them on wedding programs for ...
By |July 28th, 2014|Social Marketing Tips|Comments Off

Make sure marketing content is trustworthy (Video)

Hi, Xavier Holland here with a small business marketing tip. Today, we're finishing our discussion of Google's Quality Ratings Guidelines. To recap: they evaluate web pages based on expertise, authority and trustworthiness, or EAT. So how do you make sure your content is trustworthy? First and foremost, make sure that your content is actually providing valuable information. Misleading headlines or constant sales pitches can turn away users who find your site ...

Put authority into your web content marketing (Video)

Hi, I'm Justin Gagnon, and this is today's small business marketing tip. This week, we're discussing Google's Quality Ratings Guidelines. They help websites double-check their own search results, and they prove that the most essential quality of a web page is its authority. Authority basically boils down to backing up the claims you make on your blog or in your news stories. And the best way to get this across to ...
By |July 24th, 2014|Small Business Marketing Tips|Comments Off

4 Questions you should ask when investing in content for your website

Content is king, right? That's what marketing forums say, and the idea is that if you create content about your business and your brand values, you'll become a stronger competitor and make more money for your company. The sad truth is, that's not always the way it works. You can write and write and write, but you may not see insane traffic growth if you're: A. Not producing the kind of content ...
By |July 24th, 2014|Content Marketing Tips|Comments Off

Could apps dethrone today’s search giants? What businesses need to know for SEO

The world as we know it is becoming more mobile by the day. According to eMarketer, mobile will take up about 86 percent of digital ad search dollars ($28.41 billion) in just four years. These numbers have caught the marketers' and business owners' attention because companies of all sizes have to monitor how changes in consumer behavior and the landscape at large will impact their search engine optimization strategies. At first ...
By |July 24th, 2014|Content Marketing Tips|Comments Off

Write marketing content like an expert (Video)

Hi, Alex Butzbach here with a small business marketing tip. Recently, Google's Quality Ratings Guidelines were published. These are the things that the search engine asks independent evaluators to look at to test how well their search algorithms are working. The main qualities Google wants to see in its search results are expertise, authority and trustworthiness, or EAT. So let's talk about expertise. How can small businesses include it in their ...
By |July 23rd, 2014|Small Business Marketing Tips|Comments Off

Create a blog calendar based on your goals – The secret to marketing success

Learning how to use Google Analytics isn't just monitoring website traffic in a given week, or even determining what pages have been the most popular in the past year. Instead, it's about getting to know customers and their behavior so you can give them the kind of experience that will lead to more conversions. That's why Content Marketing Specialists aren't taught to think about the numbers they want to track or ...
By |July 22nd, 2014|Small Business Marketing Tips|Comments Off

Which web marketing channel should you focus on? It depends on your goals

Let's say you're just starting a small business web marketing campaign from scratch. You aren't sure where your budget will be best spent but one thing is clear: Your primary goal is to retain existing customers and keep them coming back to your site. There isn't one single action you should take to make sure you see the right results, but you can lean on some marketing ideas more heavily ...
By |July 21st, 2014|Small Business Marketing Tips|Comments Off