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High-quality content is judged on authority, utility & presentation

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Small business owners need to keep three important web marketing elements in mind when publishing content online: Authority, usefulness and design.

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Who are you selling to? An illustrated guide to creating Facebook ads

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Don’t know where to start with Facebook ads? Use this illustrated guide to learn how to start finding a targeted content audience on social media.

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What do Google’s updates to Local Pages mean for your SMB? (Video)

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Google recently updated some of its guidelines for Local Pages, which show up in search results and help customers find business’ physical locations.

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Infographic: Your Content Marketing Guide to Better Results in 2015

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This infographic gives statistics about the biggest trends impacting small businesses’ web marketing campaigns for 2015.

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How to keep a marketing New Year’s resolution for ongoing success

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Whether you want more leads or to improve your site’s traffic, New Year’s resolutions are hard to stick with. That is, unless you know how to stay strong in 2015.

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How to get more sales out of content in 2015

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It’s important to plan ahead for next year’s marketing strategy, but you should also maximize sales during peak times of year.

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How does dark social media affect small business marketing? (Video)

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It’s hard enough to quantify social media marketing activity, but dark social media can contribute a lot of traffic without providing the usual helpful metrics.

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What are the fastest-growing social marketing channels (Video)

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Small business owners who are pursuing niche audiences and unique customers should pay careful attention to social channels popular with readers.

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It’s time to start planning your 2015 marketing plan – but how?

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You may know what boxes you need to check off to create a 2015 marketing plan – but how can you create a solid calendar that will support your strategy throughout the year?

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Penguin was updated three times in one week – What you need to know

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Google updated its Penguin algorithm three times in one week during the holiday season. What does it mean for small business marketers?

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