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Build business connections for social sales – An illustrated guide to creating your Linkedin profile

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Want to reap the benefits that LinkedIn provides, but don’t know how to get started? Use this illustrated guide for a step-by-step introduction to creating your profile.

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Email marketing brings back customers for Cyber Monday (Video)

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Don’t overlook past customers as you build Cyber Monday promotions – satisfied business partners might be more valuable than your unknown prospects and lead

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How to promote Cyber Monday on social media (Video)

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Cyber Monday is a great way for online sellers to cash in on holiday buying, but sales can pay even bigger dividends when they’re supplemented with social promotions.

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What can SMB owners learn from Google’s new type of ad? (Video)

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Google’s leaked patent for a new kind of online advertisement provides a great model for small businesses looking to update their web marketing campaigns.

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How to create a successful holiday marketing content strategy (Video)

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If you’re going to supplement your holiday marketing push with some blog content, it’s important to create a calendar and stick to it throughout the end of the year.

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If you stopped posting on social for two days, would your followers miss you?

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Social media engagement is hard to define, but a great measure is whether your followers notice when you’re not there sharing great content.

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How to run a Small Business Saturday campaign – with or without American Express

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Want to run a Small Business Saturday promotion but aren’t sure if you should register with American Express? Use this guide to learn how to run an event with or without AmEx.

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How can I tell if my site looks good to mobile searchers? (Video)

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Worried that your site will be clipped and inaccessible on mobile devices? Here are a few things to look out for to make sure your content marketing doesn’t suffer on phones and tablets.

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How to create a quick holiday plan (Video)

holiday strategy

If you’re going to supplement your holiday marketing push with some blog content, it’s important to create a calendar and stick to it throughout the end of the year.

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Pinterest is the number two social network for referral traffic (Video)

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The number-two network for social referral traffic is Pinterest, and brands that want to both increase visitors and drive qualified leads should think about adding the channel to their strategy.

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