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People are coming to my site, but not buying. How can I get them to buy?

One problem we've seen small businesses run into is that they're great at getting people to their websites, but it doesn't always translate into sales. Small business marketing on the web used to mean just aiming for the top search result for certain keywords. But according to a recent study by Mediative, the top three search pages have about as much click value as the number one spot did 10 ...
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How do I measure a keyword strategy? (Video)

Hi, Alex Butzbach here with a small business marketing tip. We talk a lot about making keywords a part of your content marketing strategy, but Google's really changed how it looks at keyword optimization and how it tracks it. The site with the best information on a topic is going to rank first these days, not the site with the best meta keyword signals. Beyond that, search results are becoming more ...
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Documenting your content marketing strategy will make you more successful

Most businesses are doing some web marketing to make money online, but a lot of companies are leaving money on the table. According to the 2014 B2B Trends report from the Content Marketing Industry, there's one main characteristic that differentiates companies seeing a lot of success with content marketing and those that say they're effective - or worse. At this point in time, 86 percent of businesses say they're using content ...

What does Panda 4.1 mean for small business marketing? (Video)

Hi, Alex Butzbach here with a small business marketing tip. Google recently announced that it was updating its Panda algorithm. This latest installment is being called 4.1, and it should benefit small- and medium-sized business. But how can you make sure you stay on its good side? First, make sure your content is substantial. According to a report by Searchmetrics, the biggest losers have been music lyrics sites and medical resources ...
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SEO FAQs: When do you save a site with a penalty, or start over?

I've helped small businesses make tough decisions about their websites, especially when we find there's been a search penalty. At some point in the diagnosis, we have to talk about when it's better to save a site that has practiced "bad" SEO in the past, or start over with a new domain. The backstory of "bad" SEO Although it's not as common as it was in the early days of SEO, we ...
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How to create the specific content your audience wants (Video)

Hi, I'm Alex Butzbach, and this is a small business marketing tip of the day. Amazon recently started using a new feature, and it's pretty interesting. You know how most products usually have a user rating so you can tell if other people liked them or not? Now, the retail giant is showing customized ratings for different demographic groups. How can this help you market your small business? Well, let's look ...
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How to create social media posts for users’ typical short and frequent sessions (Video)

Hi, Emily Lorei here with a small business marketing tip of the day. A recent study by Localytics examined how people interact with social media on any device. What they discovered shouldn't come as a surprise - people spend a lot of time on sites like Facebook. But the most interesting takeaway is that the total time is broken up into a lot of quick sessions. Why is this important? Well, ...
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Will Google’s new local algorithm, Pigeon, make or break your SEO strategy?

Google released a new update to its local search algorithm, dubbed “Pigeon” by SEO experts. It may help or hurt small business' web visibility and inclusion in Google’s map pack* results, depending on how they've approached SEO. Businesses that use white hat practices for smart search optimization are in position to benefit, while those using deceptive practices (or no strategy at all) are most likely to bear the brunt of the change. *Map ...
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How content marketing can help you cut down on advertising costs

In the latest Wells Fargo/Gallup Small Business Index, 14 percent of small businesses said their biggest challenge in attracting and retaining customers is the cost of marketing and advertising. At the risk of sounding like an infomercial, what if I told you that content marketing could help you do more with less so you can attract new business and retain your current customers? It's not a myth. According to HubSpot's State of ...
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How to use structured snippets to drive small business site traffic (Video)

Hi, Xavier Holland here with a small business marketing tip. Last week, Google announced a new feature to its search results pages called structured snippets. Now some entries will show factual data scraped from web pages underneath each result. The data includes product specifications, statistics and other factual information that a page contains. This might sound like another case of Google stealing content, but it's actually a great way to get ...
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