Blog

Constant Contact added to ContentLEAD’s marketing toolbox

They say artisans are only as good as their tools, and that's at least partially true of small business marketing. With all the software, online platforms and social automation tools available, selecting the right assets can be half the battle. ContentLEADer David McKellar, our senior social media specialist, recently made a solid choice by becoming core certified by Constant Contact, a resource that will help our clients' email marketing efforts. Constant ...
By |September 2nd, 2014|Company news|Comments Off

Break the social media marketing automation habit (Video)

Hi, Emily Lorei here with another small business marketing bad habit. We've been talking about keywords a lot this week, but the good news is that you aren't going to be penalized for including them in social posts. That is, unless they're showing up because of social automation. Scheduling out social posts so they show up on your follower’s feed at just the right time is one thing, but, setting it ...
By |August 29th, 2014|Small Business Marketing Tips|Comments Off

Don’t get in the habit of stuffing keywords in content marketing (Video)

Hi, Xavier Holland here with another small business marketing bad habit. Last time, we mentioned how trying to get more keywords into meta tags doesn't do any good. But it's not like it's open season on the body of your content. In fact, you want to show the most keyword restraint when it comes to the copy people actually see. Keywords used to be how Google figured out what content marketing ...
By |August 27th, 2014|Small Business Marketing Tips|Comments Off

Stop focusing on metatags in your content marketing (Video)

Hi, Alex Butzbach here with a small business marketing tip. You know, bad habits are hard to break. Some people spend years trying to quit smoking or to start exercising, but there's some poor behavior marketers really need to stop. For example: optimizing meta tags and meta descriptions. Sure, it WAS a good idea to get as many keywords into the HTML code under the hood of your website - ten ...
By |August 26th, 2014|Small Business Marketing Tips|Comments Off

Conversion size matters for content marketing – How to pick your best option

Hi, Justin Gagnon here with another small business marketing tip. We've been talking about the differences between premium and standard content all week, and I'd like to talk about another way to figure out which type is best for your strategy: Micro versus macro conversions. A macro conversion is essentially a completed acquisition of new business, whether that’s the sale of a $3 keychain or closing a six-figure software development contract. ...
By |August 22nd, 2014|Small Business Marketing Tips|Comments Off

4 Google Analytics metrics to help you measure content marketing results

One of the toughest parts of small business marketing is figuring out what metrics correlate with success when you're looking at column after column of numbers in analytics report. Recently, Content Marketing Strategist Justin Gagnon got together with intern Thomas Schoener to present some tricks for decoding Google Analytics data. New vs. returning visitors Many SMBs are most interested in seeing traffic coming from new sources. After all, it must mean more ...
By |August 21st, 2014|Company news|Comments Off

Use different content types for varied marketing environments (Video)

Hi, Emily Lorei here with another small business marketing tip. This week, we're talking about premium versus standard content, and I'd like to help you figure out if you're in need of one, the other, or both. So first, think about your content's timeline. Is your industry changing all the time? If you sell or service technology, for example, the landscape is shifting a lot. To keep readers and customers informed, you ...
By |August 20th, 2014|Small Business Marketing Tips|Comments Off

Q&A: What are ‘premium’ content formats and how do they drive marketing results?

Every small business has its own unique goals, so each one's customers are going to follow different patterns before eventually converting. This requires many kinds of content, from daily blog posts to analytics pieces to whitepapers. Knowing when to publish standard content like news articles or when to focus on in-depth case studies can be challenging. This guide contains questions you might have about your own strategy, with answers that ...
By |August 19th, 2014|Small Business Marketing Tips|Comments Off

Your Facebook page is actually driving people to your website content – The best for referral traffic

Facebook isn't just some stand-alone tool for conversing with your customers and getting new people in the door (no matter how much you wish it were). However, it is a fantastic supplement to content marketing strategies. The things you share on social networks aren't going to necessarily show up in search results, but sites like Facebook can actually drive social media users to your website, where you can convert them. ...
By |August 19th, 2014|Blog, Social Marketing Tips|Comments Off

Use premium content if you have a long sales pipeline (Video)

Hi, Alex Butzbach here. Last week, we hosted a live webinar to discuss an important distinction in the content we produce: standard versus premium. One isn't better than the other - they just help accomplish different goals. So depending on your overall strategy, you might be better of with content marketing blog posts or in-depth whitepapers - or both. For example, let's say your small business is an ecommerce company, and ...
By |August 18th, 2014|Small Business Marketing Tips|Comments Off