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Tip: Use GIFs in your online marketing! (Video)

Companies should use GIFs in their content to add dynamism and spark engagement.

GIFs are a great way to spice up your web marketing with visuals that bring concepts to life. Here’s why you should add them to your social media strategy:

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How to improve social media marketing success with images (Video)

Small businesses can improve their online marketing results by adding visuals to their social media networks.

Pictures help companies stand out and engage people who are looking for information online, which is why images are vital for web marketing results.

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Tips to generate more web leads through social media marketing (Video)

Email marketing can help companies reach their lead generation goals.

Social media marketing can help small businesses reach their lead generation goals through targeted outreach.

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Dos & Don’ts to reach your lead generation goals with email marketing (Video)

Small businesses can generate leads with email marketing messages that appeal to their target audience.

Companies can generate leads with strategic email marketing campaigns that nurture prospects and keep customers engaged in a brand’s offerings.

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Tips to generate web leads with content marketing (Video)

Small businesses can generate leads with website content.

Small businesses can generate leads with website content when they create valuable resources prospects want to download.

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2 Reasons you’re not seeing social media marketing ROI [Study]

Small businesses are making a big mistake by failing to invest more in social media marketing.

Lack of resource may be sabotaging your social media marketing efforts. Here are some alternatives to help balance your time and budget with your business goals to get social ROI.

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For trade show success, use visuals to spark conversations [Video]

Small businesses should bring visual content to their in-person marketing events for maximum impact.

Custom infographics can help companies get the most out of their in-person marketing events by sparking conversations with interesting visuals.

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Tips for successful in-person events: Branded handout (Video)

Small businesses should create branded handouts for their in-person marketing events.

When you attend a trade show, you need to bring along a printed handout with key facts about your business.

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Tips for successful in-person events: Come with good content (Video)

Here's what small businesses should bring to their in-person marketing events.

When small businesses are attending in-person events like trade shows, they need to bring along compelling content to attract prospects.

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Want more Facebook Shares? This is the kind of content you need

A recent study found video content gets the most shares on Facebook, and small businesses can benefit by creating videos for their marketing.

A recent study found video content gets the most shares of any kind on Facebook. Here’s what small businesses should be producing for more engagement: