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SEO

Google Updates Spam Policies To Redefine Helpful Content

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On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at […]

Outlines 101: A Roadmap to More Effective Content

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Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a […]

Content Marketing for Charities: A Complete Guide for 2024

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While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and […]

Voice Search Content Marketing Is the Future: How To Get Started in 2024

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In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes […]

3 Anti-Fluff Approaches to Content Writing

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Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning.  A dollop of fluff might be a […]

SEO Brief: Everything You Need To Know (+One Example)

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Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide […]

Best Font for Email: Navigating the Good, the Bad and the Ugly (Infographic + Video)

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Your email font selection means more than you think. Read on to learn the best and worst style choices for email.

Content Marketing for Lawyers: Complete Guide for 2024

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While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their […]

How To Build a Content Development Plan (Infographic)

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Here’s everything you need to know about creating a successful content development strategy.