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Build landing pages for the biggest holidays (Video)

Hi, I'm Katelynn Conlon with your small business marketing tip of the day. Valentine's Day is just around the corner and if it's a big day for your company, it's smart to create a special landing page for holiday promotions. But before you go creating landing pages for every major holiday, make sure you're targeting the right events. This strategy isn't just for Valentine's Day. Valentine's Day is just a ...

Valentine’s Day marketing any business can love (Video)

Hey, Katherine Griwert here with your small business marketing insight of the day for ContentLEAD. This week, some of you may be trying to balance professional responsibilities with planning a little something special for a someone special. But no matter your line of business or relationship status, this is a good time to consider how companies in any industry can capitalize on seasonal trends. For instance, would you think a divorce ...

Good-looking CTAs get more clicks (Video)

Hi, Lauren Kaye, ContentLEAD's Marketing Editor, here, to share your small business marketing tip of the day. They say beauty's in the eye of the beholder, but the truth is website visitors want to look at something pretty. This is why good-looking calls to action get more clicks. When it comes to CTA aesthetics, you need to think basic design principles: Contrast, repetition, alignment and proximity. First, contrast: Make CTAs that stand ...

Call to action placement is crucial (Video)

Hi, I'm Katherine Griwert from ContentLEAD, with your small business marketing tip of the day. If you want to make money with your website, you need great calls to action that tell people where to go next. Some clients will ask: Why am I not getting leads? And more often than not, it's because their call to action is below the fold. CTA Placement is extremely important for conversions. I generally tell ...

Add site meta descriptions, win more clicks (Video)

Hi, Katherine Griwert, here - Head of Marketing Content for ContentLEAD, with your small business marketing tip of the day. Today's tip is about something that sounds complicated, but is actually easy to understand and improve - your site's meta descriptions. Meta descriptions are the little snippets of text that pop up in search next to result links. They should be a quick description of the page, and - if you ...
By |January 31st, 2014|News|Comments Off

Do your web pages have the right titles? (Video)

Hi, Lauren Kaye, ContentLEAD's Marketing Editor, here, with your small business marketing tip of the day. Today's tip starts with the bones of your website - the titles of each page. The titles are some of the first elements you add to a website to give it structure and meaning. Think of title pages like address marks that help search crawlers and online customers navigate the web. So let's think about what ...
By |January 30th, 2014|News|Comments Off

Breaking the ice with social marketing: Meet today’s Facebook user

Sometimes I forget that social media hasn't always been around, but today, networks are one of the best ways for businesses to have conversations with potential clients. It used to be the case that face-to-face meetings were the way to win over new business, but online social forums really gained ground ten years ago when Mark Zuckerberg launched Facebook. It was only open to select college students at first, but ...

Keep your homepage short and sweet (Video)

Hi, I'm Katelynn Conlon, content marketing executive at ContentLEAD, and I'm here with your small business marketing tip of the day. Today, I wanted to remind you to keep your homepage short and simple. Short and simple piques their interest It's a huge mistake to put too much information on the first page, and you need to be very critical about the text, images and content you feature front and center. Think of ...
By |January 28th, 2014|News, Small Business Marketing Tips|Comments Off

Simple site improvement: Images on homepage (Video)

Hi, I'm Justin Gagnon, content marketing specialist at ContentLEAD, with your small business marketing tip of the day. This week, we're going to help you make a good first impression with your website - and there's no better place to start than the homepage. Make a good impression: Avoid too much text When a potential customer arrives on your site, your first instinct may be to tell them as much as you can ...

Overcome your biggest blogging challenges

You're busy. I get it. In your day-to-day, you hardly have enough time to make sure everything is operational, let alone taking the time to sit down and craft blog content worth reading. Yet, you know blogging is a best practice for SEO and can help you build a bigger customer base. You're not alone in your blogging challenges. This is something a lot of small businesses struggle with when they're trying ...