Google’s small businesses team was in Georgia recently to help SMBs in the state create websites and foster a better presence on the internet. According to WALB.com, 61 percent of small businesses in the United States do not have a website.
Google has traveled and met with entrepreneurs throughout the U.S. in recent months to create a greater focus on SMB web marketing. The report on its recent Georgia trip highlights the case of Blush, a small business in the state that sells clothing and accessories for women.
Blush only operates a brick-and-mortar shop, which prevents it from appealing to users turning to the web for product information. ContentLEAD recently reported that the average American web consumer consults 10 different resources online before making a purchase.
With many of these shoppers beginning the purchase process on search engines, a website that includes a comprehensive content marketing strategy can appeal to new users.
ContentLEAD recently reported that nearly 60 percent of respondents to a survey said they use search engines at least twice every day, and 60 percent of small business owners with a website report their sites are their most effective marketing tools.