Small businesses are seeing metrics improve as their investments in content marketing pay off.

It’s no surprise that consumers are going online to do their shopping. As companies build out website content that feature product information and offer easy payment options, it’s natural that they would skip the trip to brick-and-mortars, instead conducting a swift transaction online. While small business owners might have worried this trend would hurt their bottom lines, there is more evidence suggesting the opposite.

A study just released by MarketLive shows that consumer-facing companies are cashing in on ecommerce sales, with revenue increasing 14.8 percent during the first half of 2013 compared with totals from 2012. Conversion rates are on the rise, up between 0.8 and 3.2 percent depending on the sector and season. Overall visits to sites were also up 10.9 percent year-over-year.

These promising metrics show businesses are creating website content that attracts new visitors and compels them to convert, but there is still room for improvement. The report suggests SMBs across retail sectors continue to invest in blog content, graphic elements that photos that enhance user experiences on site. Indeed, 46 percent of small businesses plan to invest in new advertising and marketing strategies to stimulate growth in 2013 and 2014.