Small businesses considering web marketing campaigns may want to start the process sooner rather than later as Americans are spending more time on the internet than ever before. As part of its ranking of the top 50 web properties for January 2012, market research firm comScore found that the average American now spends 36 hours per month on the web.
Such a high monthly average means that a substantial portion of the population turns to the internet much more often. Additionally, the report found consumers are using the web for more tasks, such as tax preparation and arranging travel plans. SMBs related to either of these industries can use the internet to target new prospects.
Using content marketing for SEO, for example, allows SMBs to drive their websites up search rankings and appeal to those looking for information through search. With Google’s web properties, including its search engine, in the No. 1 spot, the frequency with which users conduct queries for info on potential purchases is reaching to new highs.
Social media marketing can be equally effective for engaging consumers who are increasingly online. Facebook, LinkedIn and Twitter all ranked in comScore’s top 50 properties. Moreover, ContentLEAD recently reported that consumers are turning to social networks for informational content, with more than 27 percent saying they regularly access news content from social networks, with more half reporting that have in the past.