Brands that have just jumped on the SEO bandwagon might have heard of Google’s Panda algorithm, but the minute details may seem like a foreign language. Nevertheless, understanding various parts of Panda, and algorithms like it meant to create a better search experience on the web, is important for business owners looking to bring their brands into greater online visibility.
In the first two months of 2012, Google announced that it sent out approximately 700,000 messages to webmasters notifying them that their sites were running the risk of engaging in unfavorable SEO practices. At first, businesses related the entirety of those notifications to improper linking behaviors, which can result in organic traffic drops, lower PageRank and, in extreme circumstances, the de-indexation of sites. However, Google’s Distinguished Search Engineer Matt Cutts denounced the myth that the search engine sent out that many notifications related to improper links in his most recent video.
Cutts says that black hat issues contributed to 90 percent of the messages issued in the first two months of 2012 via Google Webmaster Tools. In fact, linking issues accounted for only 3 percent of the 700,000 messages.
Google debunked the myth, and now brands realize they must learn the difference between black hat SEO and white hat optimization tactics.
Panda is only one of Google’s algorithms used to evaluate and rank content online, but it’s had the biggest impact on SERPs in terms of quality control and management. The feature certainly requires brands to consider various aspects of the information they post to their websites, and begs them to ask thought-provoking questions about their quality. While unnatural linking strategies are unfavorable, Google continues to emphasize the importance of quality website content.
Blog marketing services can help small businesses adhere to Google’s strict standards and reach new audiences through content that provides real value to prospective leads and current customers. Content strategists can help brands throughout their journeys to greater online visibility, providing content analytics that educate future outreach programs. Google regularly releases Panda updates along with refreshes for its many other algorithms, so constant attention must be given to search engine optimization, and brands that ask for help have an edge on their competition.