Developing high-quality website content can help small businesses improve visibility in paid and organic search.

Small business owners take note: Consumers are buying online this holiday shopping season. Recent comScore data shows that Cyber Monday 2011 reached a record-breaking $1.25 billion in online sales in a single day – and SMBs likely caught their fair share. 

According to the research firm, 10 million consumers shopped on the web this Cyber Monday. While major brands offered big deals on the web, a number of reports (including one from One News Page) indicate that online Americans were shopping local on Cyber Monday, suggesting SMBs likely saw some gains if their sites were optimized with content marketing to attract eager buyers.

Indeed, consumers are increasingly willing and eager to shop online. This year’s Cyber Monday sales represent 22 percent growth over the same day in 2010. Moreover, total holiday ecommerce sales to date are 15 percent higher than the same period last year.

If small businesses missed their chance to catch clicks and dollars on Cyber Monday, they may find more opportunities around the corner. ComScore’s Gian Fulgoni said, “While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.”

To capitalize on this season’s online shopping frenzy, businesses should remember to create promotional content on their website and distribute it to audiences across email and social media marketing. A separate report from IBM shows that social media drove 0.56 percent of all traffic that results in online sales on Cyber Monday.