Late Friday afternoon, Google detailed its search updates for April. While the larger algorithm shifts that struck in the final few weeks of the month dominated headlines, Google said that it has also made adjustments to local search. Among the changes was an improvement in predicting queries for local searches.
For small businesses using content marketing as part of an SEO campaign, using a longtail keyword strategy can be difficult. The lengthier key terms can be more difficult to work into content in a manner that boosts the quality of an article. However, Google’s adjustment will help SMBs that do so effectively improve their standing in search.
Aside from long-tail adjustments, SMBs using website content to improve SEO should focus on topics and articles relevant to their community audiences. Using geo-friendly keywords organically can help boost search standing. Similarly, making minor website adjustments can naturally boost the local SEO value of a site. Making a business’ address readily available on a website will help SMBs rank well.
Street addresses might also help attract foot traffic from nearby shoppers – an essential consideration as mobile search has contributed greatly to the rise of local search. Targeting mobile users with website content that focuses on local SEO practices can help SMBs appeal to growing population of smartphone users. ContentLEAD recently reported that 84 percent of SMBs active on the web are making mobile targeting part of their strategies.