Use your web marketing campaigns to make this holiday season one to remember.

ComScore reported on Tuesday that ecommerce sales have continued to grow compared to 2010 levels. The market research firm said that ecommerce accounted for $20 billion in sales in the first 34 days of the holiday shopping season – between November 1 and December 4. With Peak still in progress, comScore expects these figures to rise even further.

Small businesses can leverage the increased confidence and value shoppers see in ecommerce with effective web marketing campaigns. As the holidays progress and shoppers feel the crunch of the day itself, they’ll look for the easiest ways to purchase their gifts and cross people off their list.

Developing content marketing plans that bring information and potential deals directly to prospects will make it easier for them to convert. Moreover, social media marketing content provides an additional path for consumers to find offers from small businesses they engage with on Facebook, Twitter and other social platforms.

ComScore chairman Gian Fulgoni said in a release that spending often accelerates in the middle of the month as consumers learn of new deals.

For small businesses to capitalize on social during this hectic shopping season, ContentLEAD recently reported that social can provide a channel for strong customer service that prospects will appreciate.