Timely website content can boost SEO success.

A poll of 2,500 American small businesses found that 32.9 percent cite SEO as the marketing channel their businesses need the most, MerchantCircle and Reply.com reported in a recent release.

An SEO strategy can be difficult for SMBs to implement, and it can take a while for the campaign to show its true benefits. However, as a website begins ranking well on search engine results pages, SMBs find that their content improves the overall depth of the website and provides prospect with more information.

According to MerchantCircle, 63 percent of survey respondents spend $2,500 or less on marketing annually. For these businesses, SEO and social media marketing have become critical and especially useful, as they require less financial investment than certain forms of traditional marketing.

At the same time, SMBs outsourcing their SEO and social to third-party agencies have found that some small budget increases can boost website traffic and the overall quality of their pages.

The survey also found that 16 percent of companies named social media marketing as the channel they most rely on for web lead generation. Pairing social with content-driven SEO campaigns is an increasingly important element of marketing for these businesses, whether outsourced or internal

Sharing social content with prospects is helping companies engage online audiences. ContentLEAD recently reported that 97 percent of businesses using social media marketing believe it has positive benefits on their organizations. While many said there was no quantifiable metric they could point to, simple prospect engagement on social platforms has helped.