Using your social presence to improve understanding of your target audience can help improve the effective of your content.

Small business owners who use social networks to discuss their industries and interact with prospects and clients can improve their companies’ reputations. A report from BRANDfog suggests that people are more likely to trust organizations active on social media, citing improved transparency and accessibility.

Thirty-one percent of respondents said they were “much more likely” to trust companies with owners and other executives who communicate on Facebook, Twitter and other platforms. Moreover, 51 percent said they were “more likely” to have a favorable view of these companies.

Using social media marketing to drive traffic and improve a company’s web presence is becoming more common among SMBs. However, owners of these businesses can use accounts of their own to demonstrate a greater understanding of their industries and put a face to their businesses.

Few respondents, just 2 percent, said they think less of SMBs when owners are active on social networks.

ContentLEAD recently reported that Facebook and Twitter marketing are top 2012 priorities for countless small businesses. Furthering this social presence by encouraging SMB employees to participate in the company’s initiative can be a helpful step for small business.