SMBs should invest in the channels that will produce the most ROI.

Small businesses spending more time on social media marketing are seeing better results. According to a study from Social Media Examiner, 35 percent of companies using social media are spending between 1 and 5 hours per week on the channel. However, 59 percent dedicate more than 6 hours every week to advancing their social presence.

As small businesses gain more social media marketing experience, they spend their time more effectively and see better results. Social Media Examiner said that half with more than three years practice spend 10 hours or more on social. However, as businesses fine tune their strategies, they become more efficient with social, so time investment may decrease slightly. Still, average time spent on social for companies with at least six months of social marketing experience is more than 6 hours per week.

Small businesses with well-developed, efficient social media marketing strategies commonly cite a greater web presence, improved web traffic and more leads as top benefits.

ContentLEAD recently reported that most successful social campaigns provide links to website content. Prospects are most likely to engage with SMBs when they provide original content as well as insights ia their social accounts.