Companies that don't generate website content to attract and nurture leads are leaving money on the table as ecommerce sales take off.

Small business owners might not see the value of a sophisticated website or well-written blog content because they don’t think they can make money with online marketing. On the contrary, data consistently shows that consumers are spending more on the web than ever before, and SMBs can claim their piece of the pie if they give customers a reason to visit their sites when browsing and researching products.

Ecommerce sales are expected to hit $259 billion in 2013, according to an eMarketer report. Research firm comScore recently released a new projection that showed online shopping sales are growing at a rate in the mid-teens, and mobile commerce purchases are increasing at twice that pace.

Still, 90.4 percent of all digital sales come from desktop searches, and small businesses must be visible online to benefit from transactions taking place outside of brick-and-mortar stores. This could explain why nearly all businesses surveyed by Holger Schulze, LinkedIn’s B2B Technology Marketing Community Group Owner, said they were investing in content this year. With educational blog articles and engaging social media posts, SMBs can attract customers to their websites where buyers can learn about products and services before making purchases.